WebChromeNet

Branding and Promotion

We Provide Branding and Promotion Service :

Brand promotion is a strategy that is commonly used in marketing in order to increase customer loyalty, awareness of products, and sales. Instead of focusing on a specific product or products, a company instead tries to focus on the promotion of its brand. This strategy has been proven to be very effective in marketing, and many companies currently employ it. Typically, companies rely on repetition in advertising in order to familiarize customers with the brand.
 
When customers become aware of a brand, they are much more likely to give it a try. Brands that are unknown generally do not perform as well as commonly known brands.
 
Another primary objective of brand promotion is to create customer loyalty. Studies have shown that customers are very loyal to brands. Once the habit of purchasing a brand is formed, a consumer will generally go back to that same brand again and again. Brand promotion also leads to increases in sales in many cases.
 
Some of the Process and Tasks we will perform for you are :
 
Search Engine Optimization (SEO)
 
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
 
Content Marketing
 
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
 
Inbound Marketing
 
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. 
 
Social Media Marketing
 
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 
 
Pay-Per-Click (PPC)
 
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
 
Affiliate Marketing
 
A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
 
Native Advertising
 
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’  -- for example, Facebook advertising and Instagram advertising.
 
Marketing Automation
 
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
 
Email Marketing
 
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. 
 
Online PR
 
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.