Result Oriented Email Marketing :
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
An email campaign is a coordinated set of email marketing messages delivered at intervals and designed to escalate a persuasive argument to purchase, subscribe, download, etc.
Although social media still gets a lot of attention, email marketing is a much more effective way for your clients to market their businesses. By offering email marketing as a service, you can help clients get the kind of results that will make them want to work with you again and again.
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing tool. It is easy to manage, gives you full control and allows you to establish direct contact with your customers. For more on this topic, see our guide on why you should start building your email list right away.
While you can use OptinMonster to easily get more email subscribers, the actual email delivery part comes down to your email marketing service provider.
If you aren’t careful, then you might end up paying a lot more money for fewer features and terrible deliverability (which causes you to lose even more money).
A good email marketing service enables you to create highly engaging emails. It also allows you to manage your contacts, segment users into groups, and track the performance of your email campaigns.
Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.