Reputation Management :
Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.
The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium a brand's reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites
There are many other reasons why it’s important to have an online reputation management process in place to help you with your social media and other digital marketing campaigns, but here are just a couple of reasons to consider getting one.
1. Increase sales :
Many people are researching brands, services, and products online before they make the final purchase decision. Do you know what they are looking for? If not, then you are already missing out. What difference do your marketing campaigns make if you are not sure what message is being received by the people you are trying to reach?
2. Build trust and credibility :
Having the trust of your clients is a major component of success. Your clients discuss their purchases with friends and when they have a problem they will most likely spread the word about their experience. The internet makes everyone a citizen journalist and you should now worry about negative content spreading like wildfire online.
3. Show your best side :
Current and potential investors, corporations, banks, and the general public are all going online to research your business before doing business with you. Look at investors as simply being consumers on a different level.
4. Online insights :
Gossip, speculation, and rumors have destroyed great names in the past and many businesses have lost the confidence of their target market due to this. Today it’s very common to see a celebrity or business with an associated scandal to simply vanish.